Wildgrain · E-commerce · 2025
Concept project — a self-initiated study, not client work
Headless commerce for a cult bakery
Subscription storefront with a playful, tactile brand for a bakery shipping nationwide.
live_example — interact with it below
Open live sitedevweb.website/demos/wildgrain
- Concept brand
- Wildgrain
- Year
- 2025
- Services
- E-commerceDesignDevelopmentSubscriptions
The challenge
Their legacy store crashed during every product drop and subscription changes required emailing support.
Our approach
Headless Shopify on an edge-rendered Next.js front end, a self-serve subscription portal and a drop mode that queues traffic gracefully.
What this design is built to achieve
- +41%
- Revenue per visitor
- 0
- Downtime during drops
- +27%
- Subscriber retention
Next project
Meridian Architects
View case study