Parallel Studio · Web app · 2024
Concept project — a self-initiated study, not client work
A launch site built to be shared
Immersive 3D launch experience for a creative-tools startup.
live_example — interact with it below
Open live sitedevweb.website/demos/parallel
- Concept brand
- Parallel Studio
- Year
- 2024
- Services
- Concept3D & WebGLMotionDevelopment
The challenge
Launching into a crowded category with one shot at a memorable first impression.
Our approach
A real-time Three.js hero, scroll-scrubbed product story and a waitlist with referral mechanics — all under a 150kb JS budget for first load.
What this design is built to achieve
- 48k
- Waitlist sign-ups
- 31%
- Referral share rate
- 60fps
- On mid-range phones
Next project
Halcyon Hotels
View case study